A Seller’s Guide to the Psychology of Listing Photos
AuthorReal Estate Experts. Date:
It is often said that first impressions are everything. This is especially true when selling your home. In order to make a great first impression, your home must be well-maintained, clean, and properly staged. In addition to these things, your listing photos and videos must be top-notch. Bad listing photos not only make a bad first impression, they can also end up costing you money and keep your home from selling in a timely manner. This fact is underpinned by numerous studies that track the ocular movement of buyers viewing homes online. In these studies, it was found that people tend to spend the majority of their time looking at photos and videos as opposed to reading the text in a listing. This means that if your listing photos and videos are bad, potential buyers are likely to move on to another home without even reading about all of the … Continued
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