One Year of Redfin Next: Top Redfin Agents’ Pay Jumps 20%

• Redfin’s top-performing agents earned an average of $338,100 under the Redfin Next pay model in 2024-25, up 20% from a year earlier 
• The typical Redfin agent earned 1.75x the income of non-Redfin agents and received additional employee benefits and covered business expenses worth an estimated $32,000

It’s hard to believe, but last week marked one year since we rolled out Redfin Next nationwide. This was one of the biggest changes we’ve ever made to how we pay our agents. Our goal was to give Redfin agents the opportunity to earn more with a competitive commission split while keeping the benefits, support, and technology that make Redfin unique. One year in, I’m proud to report we’ve achieved that goal. 

Earnings are up, businesses are growing, and Redfin Next is doing exactly what we hoped—helping great agents reach their full potential. 

Redfin agent earnings are up—even in a down market

Redfin’s top-performing agents (top 10%) saw their average income rise 20% this year to $338,100 following the nationwide rollout of the Redfin Next pay model. 

The average income for the top 25% of Redfin agents rose 18% to $254,100, while the typical Redfin agent’s income climbed 14% to $138,800. That means the typical Redfin agent earns roughly 1.75x the estimated average income of non-Redfin agents operating in the same markets ($80,106). And that’s not including the additional value of $32,000 in benefits every Redfin agent receives each year.

Zooming out, the results speak for themselves: Redfin’s best performers saw their pay rise the most over the past year. The commission splits under the new pay model have also helped usher in the first crop of million-dollar Redfin agents, and we expect many more to join the ranks in years to come.

Our analysis of Redfin agent incomes earned between July 2024 and June 2025 found that our agents’ pay rose even amid a sluggish housing market. That’s mainly because they earned 19% more per deal under the Redfin Next pay structure, compared to the previous year.  

Redfin’s top agents posted a big jump in pay under Redfin Next

The success of Redfin Next is highlighted in some of our major markets, where agent compensation rose significantly over the past year—especially among our top performers.

Our incredible Portland team is a great example, where the top 25% of Redfin agents earn an average of $273,100. That’s a whopping 45% increase from a year earlier.

“The first year of Redfin Next has been my best year by a landslide,” said Chaley McVay, one of our top Redfin Premier agents in Portland. “I’ve already surpassed last year’s earnings, with more than two months left in the year and 11 other deals currently in escrow. The most exciting part is that I’m hitting this milestone in a really tough housing market, with fewer deals this year, because Redfin Next rewards all the hard work I’ve put into my loyalty business.”

Redfin Next is supercharging our agents’ growth

We’ve always believed real estate could be better for customers and for agents. Redfin Next combines the entrepreneurial upside of competitive splits with the stability and camaraderie of an employee relationship, redefining what a real estate career can look like. Redfin invests in our agents’ success with steady opportunities, powerful tech, and competitive pay structure.

Redfin Next underscores our belief that when agents thrive, customers win.  Our tools and support free up agents to do what they do best: give buyers and sellers expert guidance during one of the biggest transactions of their lives.

Maryam Amiri, Redfin’s top-producing agent in Orange County, says Redfin Next came at the exact right time to help supercharge her business.

“Next has been a game changer for me,” she said. “It gives me the flexibility to grow my business in the way I’ve always wanted, while still leveraging Redfin’s brand, technology, and client base. About 85% of my business now comes from repeat and referral clients. Next has allowed me to reinvest in those relationships and take both my earnings and production to new heights.”

The key to Redfin’s top agent success: make the most of every opportunity

Our analysis confirmed what we already know: the Redfin platform is an incredible tool for driving sales for our agents.

The top 10% of Redfin agents make leads generated from Redfin.com a core part of their business, with 42% of their deals involving new customers they connected with through the site. An additional 30% are returning clients and 28% are clients the agent brings in directly through their personal network and referrals. We reward that loyalty with higher commission splits. When looking at dollars earned, 66% of top agents’ commission bonuses come from loyalty and agent-generated deals, while 34% comes from first-time connections they made through Redfin. 

Every agent can make Redfin’s pay plan work for them – whether by earning competitive splits on the clients they bring to Redfin or by using Redfin’s powerful lead engine to grow their business and build lasting customer loyalty to earn even more.

“I’m so happy that I never have to worry about when the next opportunity is coming in,” said Chaley McVay. “It amazes me how many clients I meet off the website that are totally ready to move forward, but just don’t have an agent. And once I close with them, they become part of my loyalty business. Those opportunities create consistency that you don’t get elsewhere.”

Redfin Teams amplify agent success

Having Redfin Next as our new operating system has allowed us to build even more opportunities for growth – the first of which is Redfin Teams, which lets top producing agents formally partner with other Redfin agents. 

When we launched this program in December 2024, we had high hopes it would help our agents grow their incomes and advance their careers – and it delivered. Agents who were part of a team earned an average of $205,274, compared to $122,807 for agents who flew solo.

About 1 in 4 Redfin agents are currently on a team, highlighting the popularity of this relatively new program. Maryam Amiri leads one of the top performing teams at Redfin – and she says she’s never going back.

“I cannot do this business without my team,” she said. “There’s no more Maryam, there’s only Team Amiri. My goal in starting a team was expansion. I want to hire more agents, increase our production, and invest more in our brand. Combining Redfin’s technology with our own high-touch service allows us to build deep community connections, and it’s what sets us apart from other teams.”

Keep more of what you earn: Redfin covers $32,000 per year in benefits and business expenses 

One thing that hasn’t changed about our model is how much we invest in our agents: the Redfin incomes reported above do not include the employee benefits and business expenses that we cover for every agent each year, worth an estimated $32,000. While other brokerages have long relied on commission splits that leave agents carrying the weight of expenses, Redfin Next flips that model on its head by offering:

• Big splits, zero expenses: Redfin covers business expenses like MLS dues, license fees, mileage, payroll taxes, continuing education and listing costs.
• A steady stream of customers: Every month, 48 million people use Redfin’s website and app. And now as part of Rocket Companies, Redfin agents have new avenues to meet qualified, pre-approved customers. Our most successful agents are eligible to be introduced to hundreds of new customers each year, giving them a consistent pipeline of business. 
• A business in a box: Redfin’s technology and staff handle customer qualifying, tour scheduling, and transaction coordination. We continue to invest in AI-powered tools to help agents manage their workflow efficiently, so they can focus their energy on negotiations and closing deals. 
• Top-tier benefits: From medical, dental, and vision coverage to fertility benefits, 401(k) matching, and an employee stock purchase program, Redfin provides benefits rarely found in the industry.
• A mission-driven company: Everyone at Redfin, from agents and coordinators to accountants and engineers, rallies around our mission to redefine real estate in the consumer’s favor. It’s a collaborative culture that values people who think creatively about how we can make real estate better. 

On top of the benefits mentioned above, we also provide full advertising and marketing support worth tens of thousands of dollars a year to each agent.

“When I meet an agent who is skeptical about Redfin’s model, I ask them, do you want to spend your whole day hustling for business, or would you rather be out meeting people and closing deals?” said Mark Morris, a Redfin Premier agent in Sacramento. “When you factor in the cost of what traditional agents pay for leads and the time it takes to chase them, how much are you really getting back? Redfin helps you meet new customers every month for free. That gives you more time and energy to nurture those clients and build relationships with their friends and families, too. That’s how you grow your brand and your business.”

This is just the beginning

The first year of Redfin Next has exceeded our expectations, showing what’s possible when talented agents are paired with the right tools, support, and opportunities. And we’re just getting started – as we continue to grow as part of Rocket Companies, those opportunities will only get bigger and better.

If you’re ready to take your real estate career to the next level, Redfin is hiring agents and teams nationwide. Check out open positions here, or join our talent community to stay in the loop on future opportunities. I hope you’ll join us and help shape the future of real estate!

Non-Redfin Agent Pay Methodology:

We use publicly available MLS transaction data in Redfin markets to estimate the average pay of non-Redfin agents based on their deal volume and the average market commission rate. We assume agent/brokerage splits between 59%-85%, with higher splits applied to agents with higher deal volumes. We deduct the estimated costs of business expenses, using an agent’s deal volume to calculate their likely spending by applying the typical expense costs published in the National Association of Realtor’s member profile.

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